Travel is no longer just about sights or relaxation – it has become a new way to experience life through sensations, and above all, through taste.
Today, every plane ticket is an invitation to discover the identity of a country through the dishes it offers. Culture is on the table: it is cooked, served and eaten with your hands, with taste, with memories that are not easily undone.
According to a recent report from Booking.com, 73% of Gen Z and millennial travelers choose a destination based on the food experiences it offers.
But a Michelin-starred restaurant is no longer enough – the new trend is authentic experiences: a dinner on a farm in Apulia, a street food tour in Vietnam, a pizza-making lesson in Naples, or a cold Icelandic breakfast with fermented fish and homemade cheese.
Food has become a bridge connecting people, a way to feel close and go from tourist to friend.
That's why apps like EatWith, VizEat, and AirBnb Experiences are on the rise – because people aren't just looking for a dish, they're looking for a story. This is the new tourism: no longer "all inclusive," but "all immersive." And it all starts with a bite.
