The beating fire that swept Notre-Dame in Paris was a great friend not only for France but also for the whole world.
In addition to the pain created by the French, the fire that broke off a good part of the Notre-Dame cathedral, the heavy event was, on the other hand, a spectacular marketing campaign for the novel "Notre-Dame de Paris" by Victor Hugo. The French classical work written in 1813 ranks two days in the first place of the bestseller books on Amazon France.
Likewise, other editions of the same work, mostly those with English translation with the title "Notre-Dame's Sweatshirt", are found in the first places of this rank.
The XIX century French literary masterpiece recounts the dramatic story of beautiful dancer Esmeralda and Kuazimodos, a cheerleader who falls to the Notre-Dame bells, and even puts the cathedral in anger.
Another similar case, when a tragedy returns to an advertising campaign comes back from France. In 2015, following terrorist attacks in the French capital, Ernest Hemingue's story, "Paris is a celebration," was bought by many readers in online bookstores. The autobiography reveals the happy moments of the American author in the Parisian venues and cabaret.
