Being a social influencer has become a normal thing in recent years. People seem to be getting more and more attracted to the idea of making money from Instagram and other social networks.
According to a recent report, the average price of an Instagram-sponsored photo has risen from $ 134 in 2014 to $ 1642 in 2019.
Brands seem to be predisposed to pay a little to sponsor posts, videos, stories and blogs. But all this, however, does not mark the end of traditional advertising. According to experts, digital marketing is growing scary but there will always be a mix between it and traditional advertising.
From micro-influencers, people with less than 100,000 followers, up to vipas, on social media, can make a lot of money.
According to the data, the average cost for an Instagram-sponsored photo has increased by 44 percent from 2018 to 2019. For a sponsored blog post, the price has risen from $ 7.39 in 2006 to $ 1442 in 2019.
Youtube videos posted the biggest increase from $ 420 in 2014 to $ 7600 in 2019. A Facebook-sponsored status today costs $ 395 while a post on Twitter costs $ 422.
Zoe Sugg (Zoella), Rita Ora and model Rosie Huntingon-Whiteley are among the most influential and profitable social media influencers. The more popularity grows, the higher the profit.
And as more and more people rush to become social media influencers, the industry is increasingly targeting regulators.