Gucci creative director Alessandro Michele said in a statement on Instagram that the famous multimillionaire brand will "abandon the tedious ritual of changing seasons and catwalks to resume a new phase." Instead of the traditional fashion calendar, Michele says that â??she will meet with the public twice a year to share the chapters of a new story. Unusual, joyful and absolutely free chapters, which will be written by mixing rules and genres, will be nourished in new spaces, in lingual conditions and communication platforms. â?

Alessandro Michele

The announcement came through several notes in a diary, which during these days isolation have made her reflect on the fashion world and its rituals.

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Gucci's decision came just weeks after the famous Yves Saint Laurent brand revealed it would not be presenting the collections at any of the exhibitions scheduled for 2020. Brand with creative director Anthony Vaccarello and chief executive Francesca Bellettini, he announced that he would give up the traditional calendar and present the collections according to a refreshed perspective, guided by creativity.

Gucci's and Yves Saint Laurent's decisions came after the evolution of the traditional fashion calendar, including the digitalization of the Spring / Summer 2021 men's fashion show and the combination of men's and women's fashion shows, as never before.