Protests and anti-racist reactions continue in the United States. After the assassination of George Floyd, America has no plans to stop until justice is done. Many celebrities, influential people and brands have reacted to make people aware that racism is a big problem to fight.
Few markets react to such issues, but if there is one brand that does, it is Nike. The giant sports company "Nike" has changed the logo in honor of George Floyd, launching an anti-racist campaign.
From "Just do it" Nike's motto is "For once, don't do it" - "Once upon a time, don't do it".
"It simply came to our notice then. Donâ??t pretend thereâ??s no problem in America. Don't turn your back on racism. Do not accept innocent lives. Don't find excuses anymore. Don't think that doesn't affect you. Do not sit quietly. Don't think that you can't be a part of change. Let's all become part of the change, "Nike's video message read.
