Well-known British brand Boohoo has published the outfits on its online site unlike any other time. She has chosen models with normal body shapes and with the imperfections that any girl can have.

Photos without Photoshop

Striae, cellulite and doable shapes - the photos of the model have no photoshop particles and have inspired many people, who have shared the photos on social networks and congratulated Bohoo for this decision.

In fact, previously the same models, Boohoo has always posted photoshopped. But a brand representative told the Daily Mail that this was done "to celebrate the beauty of a girl, regardless of shape, size and so-called imperfections."

Photoshop photos