The Queen is a bigger 'global brand' than Beyoncé, Kim Kardashian, David and Victoria Beckham and Oprah Winfrey, according to a new study.
The British Royal Family is said to be the fifth largest 'brand' in the world, ahead of Nike, Coca-Cola, Microsoft and Disney.
The finding comes from searches commissioned for a documentary about the Queen to mark her 95th birthday today.
The analysis was based on a number of factors, including the number of online news articles that included at least one reference to an accurate search term, such as 'The Queen'.
Research reveals that Queen Elizabeth's 'personal brand' is 16 times larger than singer Beyoncé and six times larger than Kim Kardashian and Microsoft founder Bill Gates.
It is also almost three times larger than that of Oprah Winfrey, and 23 times larger than that of Beckhams.
The British Monarchy as an institution is the fifth most talked about 'brand' in the world, after Facebook, Amazon, Google and Apple and is ahead of major global players including Coca-Cola, Microsoft, Disney and Nike.
Brand and business experts interviewed in the program estimate the value of the Royal Family's brand at around 71 71 billion, with the Queen ''s personal ën brand worth around 35 35 billion - similar to the value of brands like Coca Cola.
Kubi Springer, an award-winning International Brand Consultant who has worked with Nike, L'Oreal and Rolls-Royce, tells the program: 'Nike, Ferrari and Coke, when you put those brands together, the Queen brand there are more items than those three combined that are really powerful. '
