Globalization can have effects in many sectors, but without a doubt one of them is the spread of holidays, which without cultural or historical contexts, are embraced everywhere. This is what happened with Halloween in Albania. For at least 10 years it has become a trend, which has its positive sides for many businesses in the country.
Between costumes, masks, home and business decorations, pumpkins, cakes: the holiday is expected to generate a considerable amount, although there are no specific studies on this.
Families try to find costumes, buy pumpkins, decorate homes, and businesses their premises. What was once seen as a 'foreign holiday' is seen by many as a transition to a real holiday season and is now turning into an industry of hundreds of euros - and that is scary!
'Winners' are businesses that have known how to market and sell this trend, 'losers' are families, which often and with a limited budget, can not say no to children, who are the target group of seen celebrating. And every year, different accessories are needed.
Costume spending is the largest component of Halloween spending, according to surveys conducted at various businesses in the capital as well as online ones. According to them, most people will wear a suit or accessories of a suit. Surprisingly some of them intend to buy a costume for pets as well.
A group of consumers, among the most numerous in our country, are children. This is because the celebrations are encouraged by events in the preschool system, further in school, teenagers and further students. For children, the most popular costumes seem to be princesses and superheroes, while for adults the trend is witches and vampires. But the range has diversified every year. For pets, the main costume is a pumpkin, according to field businesses.
An observation on one of the streets of Tirana, known as the "Cham Market" noticed a change in the daily appearance of clothing and other accessories in the colors "orange and black". Traders claim that this trend has increased over the years, for almost 10 years, the whole of October 'is scary to wear ".
"We have demand", - claims a trader, who says that 5 years ago only in the last days of October there was demand, now it is extended and planned a month ago.
According to various businesses in the capital, even in the pandemic year, demand has been high, especially for home decor. While this year, purchases are at a higher level than last year, the largest share is occupied by costumes for adults and children.
Edhe bar-restorante në kryeqytet përfshihen në listën e ‘fituesve’ nga kjo festë: muzikë live, dj, festë me tematikë kostumesh etj. Zakonisht festat janë me hyrje falas dhe me fitime në konsumet brenda festës.
Të gjitha qendrat tregtare në Tiranë, si në periferi, edhe brenda qytetit, kanë rezervuar një kënd të veçantë për Halloween, disa kanë organizuar festa në këtë ditë, kryesisht për fëmijët. Të tjerë kanë ngritur stenda për të blerë artikuj që lidhen me festën. Pjesa dërrmuese ka qenë e fokusuar te lojërat për fëmijët, paradat, veshjet më të frikshme, si dhe kanë ofruar ulje në dyqane të caktuara për pjesëmarrësit në këto aktivitete.
Shumë pastiçeri në kryeqytet pohuan se këtë vit kanë pasur porosi të shumta të ëmbëlsirave me tematikën e Halloween.
On the other hand, cinemas in the country have reserved events dedicated to the 31st. Not to mention the decor agencies which offer their services for businesses or locals, with decors starting from 100 euros.
October 31 has become the "golden egg" of many businesses in the country. With their desire, or as a need of society, Albanians pay to be satisfied.
Received cuts from Monitor
