Meta, the social media company that covers Facebook and Instagram, will delete sensitive ads targeting race- and politics-related groups. Meta will target you based on gender, location and age, thus seeking to be less problematic.
According to a company post, ads that use detailed data such as race, ethnicity, religion, political preferences, sexual orientation, health, etc., are being blocked.
" We have heard concerns from experts that targeting based on these data would lead to people having bad experiences," said Meta's vice president for marketing and advertising.
Meta emphasizes that detailed targeting is not related to physical characteristics or personal choices. They are based on what the advertisers think they are interested in. The company is planning to erase all targets that incite discrimination and cause mental and emotional distress.
The reason for this sudden change has to do with protecting mental health. If we look deeper, Meta is preparing for the outcome of Europe's efforts to form regulators that exclude and ban pursuit-based advertising.
" We have concerns from experts that these ways of targeting can be used in ways that create negative experiences for people," said Graham Mudd, vice president of product marketing at Meta.
