From new features for content creators to more control over user privacy, above all, younger ones.
These and many more are the goals that Instagram has set for itself for 2022.
This was mentioned by Adam Mosseri, head of the social network of the Meta group (formerly Facebook). The focus remains on videos, the typology of posts on which Instagram has focused throughout the year, also to face competing applications, including TikTok, which has partly built its success from short videos. Mosseri announced that in 2022, the duration of Stories on Instagram will increase from 15 to 60 seconds, as well as a range of features inherited from TikTok, such as comments on Reel, short stories, similar to Stories, to which the application is dedicated a separate menu.
"We have to think about what Instagram really is, because the world is changing so fast and we have to change with it." Mosseri explained that in the coming months there will be more profit opportunities for content creators as well as there will be better privacy management. The latter is a response to the problems that emerged during 2021, by former Faceook CEO Frances Haugen. Facebook Papers have raised great doubts in the performance of the company's products, in maintaining the safety and health of the youngest.
One of the first steps is to include a "take a break" feature on Instagram to reduce time spent on the app.
In late November, Mosser testified before the U.S. Senate. Shortly afterwards, the company said it was ready to provide greater transparency over data on the use of the platform by minors, envisioning a new "parental control" feature to give parents a clearer picture of their activities. their children online./ANSA/
