The final of the Europa League will be an event that will be remembered by Albanians for several reasons and will certainly not be forgotten by many businesses, in terms of monetary benefits.
In the evening, the newly reconstructed stadium of Tirana Air Albania will host the final of the UEFA Conference League between the Italian team AS Roma and the Dutch team Feyenoord.
Tirana is decorated with the clothes of the final, mainly in the center area and around the national arena stadium.
"Air Albania" Stadium will host for the first time a European final, as the whole city is already available for this historic match, not only for Albania, but also for UEFA itself, as this is the first time that this competition takes place.
UEFA chose Tirana as the host in December 2020, a year after the new stadium officially opened and before any team qualified to enter the debut competition. Up to 100 thousand Italian and Dutch fans are expected in Tirana, although each party has been given only 4 thousand tickets for the inaugural final of the competition of the third European Category of Clubs. The capacity at the National Arena is only about 20,000. About 88% of the remaining tickets were bought by Albanian fans.
Ticket prices started from 2500-9000 ALL officially, up to high prices, resold on the black market, with values ??exceeding 1 thousand euros.
The final is a higher profile match than many people had predicted in 2018, when UEFA decided to create the Europa League. His aim was to give clubs in the lower tier more opportunities to stay involved in European competitions beyond December.
Entrepreneurs consider it as an event that will give another rhythm to the start of the summer season and there are several categories of businesses which are thought to be 'favored' by this event.
Accommodation
As Tirana prepared for perhaps the most important football event it has ever hosted, hotel prices for fans who have booked seats in the stands have risen predictably, two weeks before the day of the final. With the influx of people expected to come to Tirana, the hospitality industry has seen this as a golden egg.
Prices for hotels and Airbnb on the accommodation site Booking.com are much higher than usual during the two nights in Tirana from 23 to 25 May.
A two-day apartment, located 1.2 miles from the city center, for example, costs about 422 euros. A week later it would cost almost three times less, about 120 euros.
According to market sources, the daily rental apartments are all rented out, at full capacity, for rent for three days, just as hotels in the capital have had the highest demands of the season. While in the hotels around the center, one night stay is reported to have been released on average 150 euros and if we ask at the last minute, it is reported to Booking or Agoda that 90% of the capacities are occupied.
Broadcast rights
Digital has the exclusive right to broadcast today's match. In a communication with them, they claim that the interest for the right of public view has been high this year, since there are several organizations in the capital that will broadcast the match.
Also, the prices of advertisements broadcast outdoors are expected to be high, according to communications with some of the organizers.
