Dolce & Gabbana was the one who benefited the most from the luxury wedding of Kourtney Kardashian and Travis Barker in Italy.
The Italian luxury brand was ubiquitous at the couple's wedding in Portofino last weekend. Kourtney and Travis spent time on the stylists' yacht, exchanged vows at Dolce & Gabbana-owned Villa Olivetta, and transported guests by boat with prints of the famous firm.
And Dolce & Gabbana dressed not only the bride and groom, but also the entire Kardashian-Jenner family at the wedding.
Kompania ka fituar nga dasma një shumë të madhe prej 25,4 milion dollarë në vlerën e ndikimit në media, sipas Launchmetrics, më shumë se gjysma e totalit prej 47 milion dollarësh të gjeneruar nga ngjarja deri më tani.
“Vlera e ndikimit në media është mënyra se si ne i caktojmë një vlerë monetare performancës së markës. Kjo llogarit vlerën e çdo postimi, çdo ndërveprimi, çdo artikulli," thotë Alison Bringé, CMO e Launchmetrics, për Page Six Style, duke shtuar se duke qenë se kanë kaluar vetëm pak ditë nga dasma, këto shifra janë paraprake dhe do të vazhdojnë të rriten.
She recalled the wedding of Priyanka Chopra and Nick Jonas in 2018 in India, showing that Ralph Lauren generated almost $ 22 million wearing Chopra and Jonas for their ceremony - a figure Dolce & Gabbana has already surpassed with Kourtney's wedding and Travis.
Much of this influence, of course, stems from the celebrity family's dizzying presence on social media; Together, the Kardashian-Jenners have amassed more than 1.2 billion followers on Instagram. Add to that the press coverage that accompanies every Kardashian social post or public appearance, and it's easy to see why family is so appealing to fashion brands.
