Netflix has teamed up with Microsoft to offer a cheaper subscription plan to customers that will show ads.
The streaming giant says the service will be an "add-on" to its existing plans, which do not include advertising.
The company has not yet revealed how much it plans to charge subscribers for the new service. Netflix announced the move after reporting its first subscriber loss in more than a decade and cutting hundreds of jobs earlier this year.
"It's very early and we have a lot to work on," Netflix Chief Operating Officer Greg Peters said in a statement. "But our long-term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers."
The company said it had chosen Microsoft as its global ad technology and sales partner to introduce a lower-priced ad-supported subscription plan.
