Apple introduced new iPhone 14 models capable of using satellites to send emergency messages and an Ultra watch focused on adventures for sports such as diving and triathlon.
" As you can see, iPhone 14 is bigger and even bigger is iPhone14+ "
" We designed and built custom components and specific software so that the iPhone 14 antennas can connect to unique satellite frequencies . "
During the launch – Apple said its new satellite SOS feature will help users send and receive first responder messages even if there is no cellular service.
“ We created a custom short text algorithm to reduce the average message size. Thanks to this algorithm, it can take less than 15 seconds to send a message if you have a clear view of the sky ."
Shares of Globalstar jumped 20% on Wednesday after it announced it will be the satellite operator for Apple's SOS emergency service.
The iPhone 14 also comes with an improved camera.
But will users flock to new models in the face of rising inflation? The iPhone 14 has a starting price of $799 and the iPhone Plus $899.
Three new watch styles were also unveiled, including the high-end Apple Watch Ultra, aimed at extreme sports and scuba diving, with a starting price of $799.
While privacy may be an issue for some, Apple says it does not have the ability to decrypt users' health data.