Albiona and Jeta Xhaferraj, founders and administrators of the brand Relive It, Relove It, have brought innovation to the fashion industry through the recycling of jeans , giving new life to used clothing. With a clear vision and passion for sustainability, the brand has built a unique identity in the market for more than 10 years.
The story began when Jeta, just 15 years old, and Albiona, just 16, experimented for the first time with a pair of ripped jeans. This moment became the impetus to create a business that today dresses internationally renowned figures. In Italy, Chiara Biazi and Chiara Ferragni were among the first to wear their creations, opening the doors to greater success.
An Albanian brand in Chiara Ferragni's wardrobe
To dress Chiara Ferragni, one of the biggest global influencers, the journey began with a contact through an Albanian friend. After a few years, in 2022 , Ferragni responded to their messages, accepting the brand as part of her style.
To promote a brand, Chiara usually receives a fee of 150,000 euros , but in this case, her support has been natural and sincere and without any payment for Albanian girls. Communication with her has been fast and warm, while the products of the Albanian brand are now part of her clothing. A special and symbolic moment for the fashion industry in the Balkans.
International promotion and strategic collaborations
The brand has collaborated with important names such as Alketa Vejsiu, has been part of articles in Libero Quotidiano , and has expanded its presence through marketing strategies with influencers from Scandinavia and the USA. Communication with major fashion brands and ambassadors, including Gucci, has been developed through professional channels, bringing an extraordinary increase in the brand's image.
"Relive It, Relove It" is not just a brand – it is a movement that aims to bring a new approach to sustainable fashion, showing that Albanian talent can also shine on the international stage.
