Lyst, the global fashion search platform, has released its monthly rankings for the first quarter of 2025, revealing the most sought-after brands in the fashion world. The rankings are based on analysis of consumer behavior, including searches, product views and purchases on its platform.?
The most sought-after brands for the first quarter of 2025
1. Loewe
The Spanish brand has seen a surge in demand, climbing to the top spot. News of creative director Jonathan Anderson's departure has prompted a 38% increase in searches for the brand, with consumers looking to buy pieces from its latest collections. ?
2. Mouse Mouse
After a successful period, Miu Miu has dropped to second place, but remains one of the most sought-after brands, thanks to its unique aesthetic and recent collections that have attracted the public's attention.?
3. Saint Laurent
This French brand has maintained a strong position in the rankings, coming in third. Its success comes after winning important awards in the film industry and presenting new collections that have received positive reviews.?
4. Coach
The American brand has experienced an increase in demand, climbing to fourth place. This increase is related to the introduction of new products and collaborations with well-known personalities.?
5. Prada
Despite a slight drop in the rankings, Prada remains one of the most popular brands, thanks to its innovative collections and collaborations with well-known figures in the world of art and culture.?
6. COS
The brand has seen a remarkable rise, climbing 11 spots in the rankings to sixth place. This is the first time a casual fashion brand has made it into Lyst's top 10, indicating a shift in consumer preferences towards more affordable brands. ?
7. Bottega Veneta
This Italian brand has maintained a strong position in the rankings, thanks to its latest collections and collaborations with renowned artists.?
8. The Row
The Olsen sisters' brand has continued to attract public attention with its minimalist designs and high quality products.?
9. Chloe
Following the return of Chemena Kamali as creative director, Chloé has experienced a renaissance, climbing 10 spots in the rankings and entering the top 10 for the first time since the Lyst Index began. Its "Mini Ruffled Dress" was ranked as one of the most sought-after products of the quarter. ?
10. Alaïa
This brand has continued to attract attention with its latest collections and new store openings, maintaining a strong position in the rankings.?
This ranking reflects changes in consumer preferences and the impact of recent events in the fashion industry. While established brands continue to hold their positions, the entry of new brands and the rise of affordable ones indicates a diversification of the market and an orientation towards brands that offer quality and value for money.
Source: https://www.nssmag.com/
