A journey between color psychology and fashion trends – what the studies say and how to use your wardrobe to improve your well-being
Colors speak without words, influencing our feelings the moment we see them. But did you know that along with the calm color of a millet or the energetic hue of a tan, we also “wear” a secret friend every day—our inner mood?
1. Color Psychology: A Science with a Deep Impact
Recent studies in color psychology show that clothing hues are not just aesthetic. Research from the University of Hertfordshire (2019) found that the color red, for example, promotes energy, strength, and self-confidence––e.g., in a job interview, subjects who wore something red performed better on competitive tasks. The opposite response comes from the color blue, historically associated with calm and reliability; blue clothing evokes a sense of security and stability.
2. Fashion as a reflection of the psyche
On the latest catwalks, designers are exploring contrasts: combining neutral colors (beige, cream) with splashes of strong colors (red, electric purple). This strategy can help us easily move from a state of relaxation to creative alertness. A beige jacket with a “neon” scarf means: you are calm, but ready to shine!
3. How to put this into practice
Choose the “main color” of the day: in the morning, stop for a moment and think about what you feel inside. If you are tense, start with soft tones of green or lavender. If you have an important meeting, try a red element – ??e.g. a scarf, boots or accessories.
Play with accessories: if you're intimidated by wearing a bold color throughout your entire outfit, start with something small – a pendant, a bag, or a light jacket. The progressive sense of familiarity with the color will give you the courage to explore even more.
Balance colors with the situation: for a quiet evening with friends, wear earthy shades (brown, brown) that convey intimacy and warmth. At work, use classic combinations: white with black, blue with gray – to look professional and calm.
4. Dressing as a ritual for well-being
Every morning, turn choosing an outfit into a “ritual of well-being.” Think about whether you want to create energy, security, calmness, or focus. Let your wardrobe work for you – not just as a storage place for clothes, but as a psychological laboratory.
"Fashion is not just what we don't wear, but also how the clothes we choose make us feel."
By experimenting with colors, you not only reflect your personality, but also influence your mood and performance. Therefore, the first step to a good day is not coffee—but choosing the perfect color from your closet!
