1. A growing trend
In an industry where big logos and extreme visibility often dominate the runways, “quiet luxury” brings a turn towards understated, understated elegance. This movement highlights the beauty of quiet cuts, exceptional materials and a neutral color palette, creating a powerful contrast to the traditional image of “cloned” luxury.
2. Origin and inspiration behind the term
The term “quiet luxury” was popularized in 2023 and gained momentum from television portrayals, such as the logo-free clothing affair in the popular series “Succession.” Meanwhile, major brands like Louis Vuitton are moving toward this concept, presenting collections with simple designs, earthy colors, and logo minimalism, a move also driven by economic pressures in major luxury markets.
3. Key features
Sophisticated minimalism: The clothes focus on clean lines and calm cuts, without unnecessary details.
Premium materials: Cashmere, silk, vicuña wool, and other high-class natural fabrics are the foundation of every piece.
Logo-free: The lack of visible logos simplifies the look, leaving room for the quality and details of the workmanship to speak for themselves.
Neutral Palette: Shades of beige, cream, black, and white offer flexibility and long-lasting elegance.
4. Why is it the new voice of style?
At a time when consumers are looking for durability and long-term value, “quiet luxury” responds to the need for smart investments in wardrobes. The focus on appliances that retain or increase value over time, rather than on fast-moving trends, reflects the changing expectations of today’s customers.
5. Brands that represent it
Some of the most emblematic names of "quiet luxury" are:
Loro Piana and The Row, known for their simple cuts and quality materials.
Brunello Cucinelli, known for its soft cashmere and refined silhouettes.
Totême and Tom Ford, who practice a "quiet luxury" with a focus on fine details.
The brands above demonstrate that true luxury doesn't need flashy displays btlj.orgthewalkmag.com.
6. How to adopt it into our wardrobe
Invest in quality basics: A well-constructed cashmere coat or a pair of relaxed-fit cropped pants.
Keep the palette neutral: Combinations of beige, cream, and black make it easy to create a "capsule wardrobe."
Focus on fabrics and cuts: Choose natural fabrics, with beautiful flow and cuts that fit effortlessly.
Minimize accessories: A fine watch or a discreet bag is enough to complete the look.
“Quiet luxury” reflects a fundamental shift towards authenticity and creating a style that stands the test of time, not just for the season. This new style voice brings together an appreciation for craftsmanship, sustainability, and simple elegance—a message that will continue to influence the fashion industry for years to come.
