ELLE magazine has selected the five most important perfume trends for spring 2025, based on expert analysis and consumer preferences. These trends include new and innovative scents that reflect the diverse desires of users.
1. Unexpected fruits
Fruity scents are in the spotlight this spring, but with a new twist. Instead of traditional scents like bergamot and blackcurrant, perfumers are experimenting with more unusual notes like guava, cherry, apricot, and banana. These scents bring a sense of joy and freshness, making perfumes more appealing and fun.
2. Aromatherapy
Perfumes are increasingly seen as a part of self-care, focusing on mental and emotional well-being. Scents with notes like lavender, cucumber, mint, and clary sage help to relax and revitalize, making perfume a tool for personal and emotional care.
3. Airy flowers
Unlike traditional floral scents that can be heavy and powdery, the new trend focuses on lighter, airier scents. This includes modern interpretations of classic florals like rose, creating perfumes that are fresh and suitable for everyday use.
4. Sophisticated fragrances
Sophisticated scents that incorporate sweet and nutty notes are evolving towards greater sophistication. Instead of heavy caramel and sugary scents, perfumers are using notes like vanilla, almond, tea, and spices to create perfumes that are warm, yet lighter and more sophisticated.
5. New forms of perfumes
In addition to scents, the form of perfume is also changing. Solid perfumes, such as balms and creams, are becoming increasingly popular due to their ease of use and transport. These forms offer a new and practical way to apply perfume, making it more convenient for everyday life.
