In the heart of Hokkaido, at the top of Rusutsu Resort, a new philosophy of mountain luxury is taking shape: “NOT A HOTEL RUSUTSU”. This is not a hotel in the classic sense of the word, but a private alpine retreat, where time slows down and nature becomes part of the rhythm of life. The concept combines the elegance of the services of a luxury resort with the warm feeling of a personal home, designed for long stays, entire seasons and full enjoyment of the landscape.
Masterfully designed by the iconic Snøhetta studio, the residence exudes a pure Nordic aesthetic: giant glass windows that reflect the majestic peak of Mount Y?tei, living wood, natural stone and lines that follow the tranquility of nature. Every detail is thought out to create that rare feeling of living “within the landscape”, where the spaces flow naturally towards the ski slopes, as if the walls disappear into the crystal air of the Japanese Alps.
The flexible ownership of this hotel, from full residence to condominium models, makes this project not only exclusive, but also visionary. When you are not there, the property can become part of a curated hospitality network, turning luxury into a stylish investment. And then come the daily rituals: direct access to the piste, a private sauna after a day on the snow, an open-air onsen (traditional Japanese bath) under the stars that creates the most beautiful ritual of Japanese winter; an atmosphere where silence sounds like pure luxury.
